Guiding your growth
From the beginning, SaaS Weekly’s mission was simple: to help B2B SaaS founders and operators enable their next growth strategy.
Every week (mostly), I send curated resources to those laying the foundational GTM pillars for their early-growth stage startup (Series A to B+). This audience is digging through the trenches to find the base of their growth curve.
But this is a challenging period. You’re constantly testing tactics – some have signal, most don’t. You make bets and investments that don’t pay off. And in some quarters, you miss your pipeline targets.
Trust me, I know the feeling: I’m in this role today. I’ve also sat on both sides of the table – as an investor advising and an operator executing.
As a result, the roundups I write come with my perspective backed by experience. I am in the trenches alongside you – finding the next growth curve.
Recap of the year
This year alone, I’ve curated over 400 articles covering GTM foundations, signal-based outbound, AI SDRs, and influencer marketing.
The roundups have generated about 3,500 clicks across all these resources – eight of which stood out as the most impactful features.
Here are the top SaaS reads of 2024: the posts, perspectives, and playbooks that resonated with 4,400 subscribers.
Let’s dive in!
The Top SaaS Reads of 2024
The Top SaaS Reads of 2024
The era of boring B2B social ads is over. ActiveCampaign is pioneering a new social distribution model that turns employee and customer thought leadership into high-performing paid content.
Unlike traditional product-focused ads that drive 2-3% CTR, their promoted posts are hitting 7% CTR and delivering 1.5x return on ad spend.
By: Kyle Poyar at Growth Unhinged
Cold email isn't dead - it has now evolved. While traditional outbound plays required blasting generic templates, modern GTM teams have cracked a new formula: hyper-researched micro-pitches under 75 words.
This approach, pioneered by companies like Clay and Rippling, treats cold email as a research-driven insight delivery mechanism rather than a mass marketing tool.
By: Mishti Sharma at Clay
A new pattern is emerging in successful fundraising decks. After analyzing 85 pitch decks that raised $375M, investors found it's not about showing product-market fit - it's about demonstrating "pitch-investor fit."
This shift means founders must replace vague channel promises and logo slides with evidence-based go-to-market narratives.
By: Maja Voje at GTM Strategist
Most GTM teams are still running disjointed marketing activities: content sits separate from demand gen, product launches disconnect from distribution channels.
A better approach is to use a "fuel and engine" framework where every campaign combines both content creation ("fuel") and distribution strategy ("engine").
By: Emily Kramer at MKT1 Newsletter
SaaS pricing is evolving beyond traditional seat-based and usage-based models. Leading companies are experimenting with outcome-based pricing frameworks that align vendor revenue directly with customer success.
While companies like Snowflake pioneered usage-based pricing and Salesforce mastered seat-based pricing, AI is enabling a new wave of success-based pricing models from companies like Chargeflow and Intercom.
By: CJ Gustafson at Mostly Metrics
The B2B sales landscape is undergoing a dramatic shift. Traditional sales development frameworks (cold calling, mass email campaigns) are seeing diminishing returns, with only 17% of purchase activity involving supplier sales teams according to Gartner.
We're seeing more companies replace traditional SDR-heavy models with AI-augmented sales stacks that combine intent data, personalization, and autonomous agents. Tools like Clay and Unify are helping to pioneer this new approach to pipeline generation.
By: Vivek R. & Sabrina W. at Aspiring for Intelligence
While most SaaS companies practice some form of funnel marketing (demand gen, ABM, product-led), they often execute tactics in isolation.
The best GTM teams are moving toward integrated full-funnel frameworks that connect awareness through expansion. Start by analyzing your last quarter's wins and losses, then build an integrated strategy around what actually worked
By: Andrei Zinkevich at Full-Funnel B2B Marketing
While "growth hacking" has become a tired buzzword, its core principle remains crucial for SaaS companies: finding unconventional, cost-efficient ways to drive outsized growth.
Companies like Calendly and Slack have proven that product-led growth strategies work, but community-driven growth is emerging as an equally powerful framework.
By: Ethan Crump and Foundation
The Best SaaS Weekly Originals
Is outbound prospecting dead? The short answer is no. Today, inboxes are being flooded with generic AI-generated emails that lack relevance and personality.
A more effective way to run outbound campaigns is to target companies that are already expressing some form of interest or intent to purchase. Here's how you can automate the process.
By: Ian Ito at SaaS Weekly
This one quote still haunts me: "First time founders are obsessed with founders. Second time founders are obsessed with distribution".
I’ve had multiple startup flops, each with their unique learnings. But all of these past experiences shape what SaaS Weekly is today. Here's the backstory to the newsletter.
By: Ian Ito at SaaS Weekly
Over the past few years, 20+ SaaS companies either launched or acquired a media property – HubSpot acquired The Hustle and Salesforce launched Salesforce+.
In today’s noisy landscape, where it’s harder to stand out and easier to be forgotten, more and more SaaS companies are embedding a media business inside them. Here's why.
By: Ian Ito at SaaS Weekly
The Best Featured LinkedIn Posts
Microsoft's CEO says AI agents will transform SaaS.
Here’s what that means:
Ivan Landabaso on LinkedIn →
Startups on Carta have raised about 17% more capital in 2024 compared with 2023.
But that positive trend overall hides some significant differences by stage.
Peter Walker on LinkedIn →
What are the most important GTM Metrics to share in a board meeting?
A topic Dave Kellogg and I discussed on SaaS Talk with the Metrics Brothers..
Ray Rike on LinkedIn →
I’m hearing whispers that AI SDRs aren’t living up to the hype.
Shocking right?! This is my read on what’s happening…
Kevin White on LinkedIn →
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