People don’t trust brands, they trust other people. That doesn’t make brands powerless — customer testimonials are a powerful weapon they have at their disposal. However, a generic insincere endorsement is as good as not using any. Around 92% of buyers are more likely to make a purchase after reading a trusted review.
There a plethora of paid, owned and earned marketing strategies available. With each strategy competing for limited resources, it’s essential to make the most out of your investment, and choose the best strategy for your business. To help you make that crucial decision, I’m looking at the pros and cons of paid, owned and earned software marketing.
We historically did not really track social followers as a core metric. We’re B2B folks 🙂 As B2B folks living in a B2C world, here are my top learnings. They aren’t really that new if you’ve read similar posts in the past, but I still thought I’d collect them.
You’re working in a field where the presence of new companies is constantly expanding, and your savviest competitors are likely to be literally giving their product away for free. But with the complexity of SaaS products comes an unlimited number of marketing possibilities to help your product stand out from competitors.
There’s a common misconception that sales and product led growth don’t go together, and I think I understand why. Think of product led companies like Slack, Dropbox, or Zoom. Did you start using any of those products because a salesperson sold you on it? Probably not. And yet product led growth companies do have sales teams.
six years ago i ranted that features aren’t buttons, then down-spiraled into some drivel about marketing and specialization. today we revisit the “build more features” anthem that plagues technology creators everywhere. we start with arguments and counter-arguments. i want to grow my company, should i build more features?
Have you ever wondered why you’re not getting the kind of conversion rates other bloggers claim to have on their landing pages? While a myriad of factors ranging from traffic quality to reader intent could be at play—there’s a lot you can do for increasing your conversion rates, simply from experimenting with how your pages are designed.