Women have many innate qualities that make them great for sales roles. And as a woman who’s been in sales for over 20 years, I’m happy to see startups embracing this and making a conscious effort to get more of us on their teams. Many startups have usually struggled to recruit women typically for one of two reasons.
One of the biggest challenges organizations face (always) is aligning marketing and sales. In truth, only a fourth believe they’ve achieved it. Perhaps alignment isn’t the real issue, though. What Are Account-Based Strategies?
One of the biggest challenges organizations face (always) is aligning marketing and sales. In truth, only a fourth believe they’ve achieved it. Perhaps alignment isn’t the real issue, though. What Are Account-Based Strategies?
Separating sales, marketing and customer support functions is not conducive to growth — especially for businesses in fast-paced, ever-changing industries. Many SaaS companies are recognizing this new reality. In response, they’re breaking down silos and combining these functions into one cohesive unit — a super team.
We often focus on the positive sides of growth—but what about taking a look at the ugly sides? Even what we could consider “good problems” need preparation, and it starts by understanding your team and your goals. Growth isn’t always linear, and the steps to success aren’t always one after the other.
Companies struggling with growth are the ones that try to figure out how to spend as little as possible to acquire customers. The companies growing like crazy have figured out it’s not about how much you spend, but the efficiency of that spend.
Google makes over 3,200 algorithm changes per year. That’s a lot of changes. Just think about that for a minute… and let that sink in. It’s roughly 9 changes per day. So how can you beat this gigantic company at their own game and rank high? The real trick to rank well is to leverage technology.