Many product managers, marketers, and engineers think they know how to run an experimentation program, but in most cases, they don’t. What they know how to run are tests. A test is an action that generates an output. Experimentation is a broad, repeatable system that happens to include testing as one of its steps.
My favorite strategy is not charging customers that right now are struggling. You want customers for life. If their revenue is way down now since Covid-19 hit, maybe just keep them. Even if they can’t pay as much, or even anything for a little while. You can monetize them again later, once their revenue is back up.
We were holding onto a (now defunct) assumption that B2C content marketing wasn’t a fit for our process. Our assumption was that B2C content had to be a volume game. We thought there was a big difference between B2C and B2B content marketing: It turns out we were wrong.
Brand voice is critical to brand loyalty in saas. Companies dedicate a lot of time and money to the same goal — they want to give customers a reason to stay and reduce churn. No matter what that personality is for your brand, it’s consistency that counts for reducing customer churn; improving retention by just 5% results in a 25 to 95% increase in profit.
Engaged customers are any business’s biggest asset. Seeing as customers are what make or break a business, you should do everything in your power to keep them engaged at all times. But customer engagement is a tough coup to pull off. In simple terms, the success of your brand is dependent upon the quality of customer experience you can deliver.
I’ve spent the last five years working on growth teams at tech startups. I’ve learned a lot of growth tactics and frameworks. But nobody ever taught me how to create a strategy and communicate it to other levels of leadership. As my career has evolved, those two things have become essential skills.
“Attention!“ You’ve heard the word before. Marketers, copywriters, and salespeople talk about attention all the time. It’s like a nervous tic, always sitting on the tip of the tongue. It’s curious, though, because another word that marketers don’t often use is “patience.” And patience is just as important. Today we’re going to cover 12 examples of signup pages that get both patience and attention right.