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The 5 Essential Elements of a Winning Landing Page

Whether you’re trying to collect leads, drive sales, or do something else entirely, landing pages do what your website can’t by honing in on one dedicated conversion goal. Websites distract your visitors with multiple products, services, and offers. In contrast, landing pages keep your audience focused on a specific campaign. But how can you be sure that your landing page is gonna hit the mark?

Carla Lynn @ unbounce marketing

Measure Everything: Becoming a Product-Led Organization

The simplest way to define product led is “no humans required.” This is the polar opposite of the recently popularized “white glove” or “concierge” experience, which puts humans—not a product—at the center of the customer experience. A product-led experience, on the other hand, is one in which 100% of the customer interactions take place with a digital interface.

Jamie Wallace @ openviewpartners product

How to Use Live Chat Data to Drive New Content Marketing Ideas

Usually considered the domain of customer service professionals, live chat has big potential for content marketers. And, your chat data usually comes from your keenest, most high-ticket potential customers. How can you use live chat to drive new, resoundingly relevant content ideas and make your content marketing more effective? Let’s look at five opportunities.

Aaron Agius @ contentmarketinginstitute content

How Codecademy Saw 5X Growth with Strategic Testing

When I think back to where we were two and a half years ago, the biggest issue with our testing program was that we tried several small ideas in different places and didn’t iterate enough on concepts. The tide turned for us when we began focusing on our own learners and what we knew about them. This research informed better hypotheses, which allowed us to launch better tests and start unraveling bigger problems, which led us to strategic testing.

Daniel Layfield @ cxl growth

Fighting Off Rising CAC

A friend in VC recently emailed me to get my take if I thought CAC would increase/decrease/trend over time for a specific product and business. The question isn’t if it will increase? It is when, by how much, and how you keep growing. There are a few forces I think about when thinking through this question. The primary headwind that increases costs will be one or more forms of saturation.

brianbalfour growth

6 Important Things Founders Get Wrong In Their Core Metrics

SaaS metrics can be more confusing than one might think. What if some of the revenue doesn’t recur? What if the client never deploys? What if a customer churns, but is on an annual contract? Is that just a blip in our NPS? Let me share 6 flags that when I see and hear them … I worry.

Jason Lemkin @ saastr business

15 Acquisition Channels I Discovered From Reading 479 Founder Interviews

“How do I get new users? Where do I post? Which acquisition channels should I use to get new users?” Unfortunately, most of the answers are either based on a single experience or someone providing advice without evidence of why you should trust them. I was determined to find a better answer to this question. I’ve spent almost 2 years prepping this, without further ado, here are the top 15 acquisition channels.

Derek @ zerotousers growth

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