Product differentiation isn’t an easy endeavor for marketing teams. Especially when the SaaS market is increasingly crowded. So what does it take to set your product apart from the pack? Nailing down product differentiation typically involves employees and executives coming together from departments such as engineering, sales, and marketing (specifically product marketing).
It’s become crystal clear that the way that consumers interact with your website contributes to your business growth. We can go on and on about Google Analytics, but today we’re specifically looking at traffic quality. The next steps are to get a better grasp of what quality traffic means for your website, and then evaluate how users engage with your content. Here are the top metrics to keep an eye on: Engagement metrics, Conversion metrics, and Relevance metrics.
A couple years ago, a good friend of mine at a food delivery company got laid off, so he decided to start his own thing. Just one problem: he didn’t have the software or the money to build it. So I did what any developer friend would do - I said I could build it over the weekend. This story is about scaling down, and down we scaled! We had to work with some serious, immediate constraints. So we “scaled down” all the way to B2B-style MVP.
Are you a hedgehog? Or are you more of a fox? An ancient Greek poet wrote: The fox knows many things, but the hedgehog knows one big thing. It reminds me a bit of the idea of a generalist vs. a specialist. A generalist has a wide array of knowledge whereas a specialist has deeper knowledge in one area.
If you’re a time-strapped marketer, you probably often ask yourself: “Should I spend more time perfecting the written copy or tweaking the visual design of my landing page?” Designing a landing page can be daunting. But just how important is design? Does it impact your conversion rate enough to warrant all that extra work? How does design stack up against other key factors like copy?
The quest for traction is every founder’s obsession, especially in the early days. Before March 2020, CEO Joseph Quan was having a tough time finding product/market fit. Then came COVID. With sales interest in the product plummeting and runway shrinking, Quan went all in and pivoted the entire company to what he now calls their moat — community. Over the course of the next 12 months, that kernel of an idea evolved into the world’s largest network for hypergrowth Chief People Officers.
Companies waste tens of thousands of dollars every year on SaaS products they subscribe to but don’t use. And when I say “don’t use,” I literally mean zero logins for paid users during a subscription period. Here’s what the SaaS industry doesn’t want to admit: SaaS providers are more than willing to use dark billing patterns to increase their growth metrics and revenue.