Every user is different, with unique needs and goals. According to Mailchimp, segmented campaigns drive 100% more clicks. Our data indicates that the engagement rate with in-product prompts is 10x higher than even that. Untargeted marketing can mean doom for SaaS but is a common problem.
We sell subscription management. Every business with a subscription-based revenue model needs it. “But who exactly are we selling this to?” Unless you’re selling dental floss for cats, this isn’t an easy question to answer.
The proliferation of sales engagement tools have revolutionized the practice of sales development. The ease and consistency these tools have brought to the job have also, at times, removed the all-important human element in prospecting. But, make sure you don’t forget the basics of sales.
Creating viable features for your SaaS customers is only half of a product team’s job. The other half is helping users connect with the value those features deliver. “If users don’t discover that value or fail to take advantage of it, we’ve failed.”
Lexie Reed had a problem. Her company, Motus, specializes in automating mileage capture for mobile workers. Like the mobile workforce itself, Motus was growing quickly, with thousands of drivers joining the platform quarterly. That was the good news. But support costs were skyrocketing along with growth—that was the bad news.
Personalization is building a customized experience for each visitor. Rather than showing a one-size-fits page to a visitor — you use available data to make the page more relevant for each and every person that lands on-site. This can be accomplished by adjusting headlines, CTAs, subheadings, value props, and so much more.
Fastly isn’t quite as well known as the others in this 5 Interesting Learnings Series — Zoom, Slack, PagerDuty, etc. But it has some very interesting learnings for founders. Especially on how bigger deal sizes can work with free, freemium, self-service, etc. Developers control a lot of spend today. A lot of enterprise-grade spend.