B2B buyers receive hundreds of sales emails each and every day. It’s only a very small amount that they actually act on—whether by writing a reply or clicking on a link. So how do you overcome all of these hurdles and rise above the crowd?
On this episode of the ProfitWell Report, Ria Lao, Founder and CEO at GroupStar, has a fascinating question that you’ve probably thought of at some point: Should you end your subscription price in 9?
How important a better product actually is. Is it all about marketing? That was the moral of the VHS story. Turns out a better product … even a slightly better product … is REALLY important.
If your product is to survive and your business is to grow, improving your user onboarding must always be top of mind. Onboarding is the one thing that every user of your product experiences & the strategy must adapt over time as your product and business evolve.
Last week we crossed $15 million in annual recurring revenue (ARR) for ConvertKit. My original dream was to get to $600,000 in ARR, so I’m pretty thrilled! Over the last six years I’ve learned and written about quite a few lessons.
Falling short of your goal is one thing. Falling short of your quarterly goal after telling your CEO that you will definitely hit your goal? Well, that’s a different level of egg-on-your-face altogether.
Onboarding emails meet churn indicators. Steph Knapp discusses how you can identify and use weaknesses to optimize your overall onboarding and customer engagement strategy.