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7 SaaS User Segments, and How to Market to Them In-App

Every user is different, with unique needs and goals. According to Mailchimp, segmented campaigns drive 100% more clicks. Our data indicates that the engagement rate with in-product prompts is 10x higher than even that. Untargeted marketing can mean doom for SaaS but is a common problem.

Benjamin Brandall @ chameleon marketing

SaaS has an nth user problem

Lexie Reed had a problem. Her company, Motus, specializes in automating mileage capture for mobile workers. Like the mobile workforce itself, Motus was growing quickly, with thousands of drivers joining the platform quarterly. That was the good news. But support costs were skyrocketing along with growth—that was the bad news.

Jeff Vincent @ appcues onboarding

The SaaS guide to website personalization

Personalization is building a customized experience for each visitor. Rather than showing a one-size-fits page to a visitor — you use available data to make the page more relevant for each and every person that lands on-site. This can be accomplished by adjusting headlines, CTAs, subheadings, value props, and so much more.

chartmogul marketing

5 Interesting Learnings from Fastly. As It Gets Ready to IPO.

Fastly isn’t quite as well known as the others in this 5 Interesting Learnings Series — Zoom, Slack, PagerDuty, etc. But it has some very interesting learnings for founders. Especially on how bigger deal sizes can work with free, freemium, self-service, etc. Developers control a lot of spend today. A lot of enterprise-grade spend.

Jason Lemkin @ saastr business

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