I was reading an article about how we’re all using more internet than before, and I’ve heard anecdotally that content marketing is doing well in an era when knowledge workers sit before our laptops all day. Our working patterns have morphed radically, and so have our search patterns. How are your customers’ patterns changing?
Natural Rate of Growth (NRG): How fast a company grows without even trying—before layering on incremental investments in sales and marketing. We’re looking to pinpoint the percentage of your recurring revenue that comes from organic channels and starts with your product.
Product-led growth changes how companies grow because it brings a focus on how the product you’ve built can help you acquire more customers. Customer acquisition doesn’t just become something marketing is focused on, the responsibilities for acquiring great customers expands to the product team as well.
Many of us are hesitant to do “marketing”—it can feel wrong right now. But when it’s done right, marketing is about recognizing and serving a real need. Kettle & Fire KNOWS that people are asking about the shelf life of their product because they want to stock up.
Alongside Grubhub, US food delivery is now dominated by Doordash and Uber Eats. All have similar site structure. Grubhub’s organic traffic is 50% higher. Thirteen years later, Grubhubs’s link-building is still paying off: That’s the power of good SEO. Plant an orchard. And you’re eating fruit everyday. The long game is the shortcut.
Many of you will come under a lot of pressure these days to pause accounts, to downgrade accounts, and more. Should you let folks easily downgrade? Should you let them even pause their account, and pick it up later when their business picks up? You should.
B2C content marketing is often more intuitive and more fun, however marketers get tired of our own marketing way faster than our audiences do. B2B content marketing can be highly valuable, highly sought after, and highly relevant to your audiences.