Assessing your traditional competitors in search is critical, but you also need to analyze who competes with you purely through search rankings. Competition is constant. No matter what business you’re in, there will always be other people competing with you for customers, subscribers, viewers, partners, etc. Do you know who they are?
Once you’ve found your early users, how do you get them to pay? I’m dedicating this post to the strategies that today’s fastest-growing B2B businesses relied on to sell their first handful of customers. It turns out there are just three strategies early-on: bottom-up + self-service, bottom-up + inside sales, and outbound sales.
Contrary to what you might see in some case studies, MRR growth is not always linear. I’ve seen firsthand how startups can experience periods of flat or even negative growth, and when it happens, so many companies default to “how do we get more customers?” There’s a common misconception that the only way to improve MRR growth is by getting more customers.
Dominique baremetrics growth@
Instagram is brimming with opportunities for online creators—but it can often be tough to crack. Get it right, and you’ll attract a thriving community of followers eager to share your content (and open their wallets). Get it wrong, however, and you’ll end up sinking countless hours into creating content your audience may not ever see—let alone enjoy.
Kieran convertkit marketing@
Over $50M in annual recurring revenue. $0 of funding. +65% growth year-over-year. 3,200+ new leads every week (as of July 2020). 695,000+ monthly search visits to their blog (as of June 2020). 50+ employees of whom 10 are marketers. 0 sales people. Ahrefs has taken an unconventional approach to growing a SaaS business, and it’s working.
Pinja supermetrics marketing@
Typically your product team has a BIG roadmap, they grind through and release features into the main product. They then send an email to the product marketing person who is then responsible for “creating the assets”. We took a different route. Introducing: engineering as marketing.
When you hear Peloton, you probably think of equipment, namely their exercise bike. Their value proposition of “connected fitness” is built on the foundation of high-performance equipment. However, I believe that’s going to change. Their December 2019 announcements align nicely with a recent shift in their positioning to classes on-demand.