In 2020, your onboarding is going to be one of the most important things you can invest in. It has a direct impact on product activation and adoption. It improves retention and decreases churn. Essentially, it can make or break your SaaS product. We noticed that a lot of SaaS companies still haven’t mastered their onboarding.
I don’t know about you, but it pains me to see customers cancel. Every time I see the notification in Slack, I get a sick feeling in my stomach. Why are customers canceling? How do we reduce churn? What can we do to improve retention? Here are 7 retention strategies that can assist you in retaining as many customers as possible.
Net retention is everything. The average SMB SaaS company sees churn rates of 3-7% monthly. This means — mathematically speaking — that the average SMB business cannot scale. The only way to grow is to be non-average. If you can get gross churn rates down below 2.5% monthly, then you may have a business.
Some SEO low-hanging fruit is almost too low. It makes you think you don’t need to try to earn better rankings that generate more traffic. Just because your brand is included in a keyword phrase doesn’t mean your site ranks No. 1 for it. Variables could include: Domain authority, Content relevance, Domain name, Distributor websites, and more.
The B2B purchase cycle is changing significantly - and so are decisionmakers, who are under more scrutiny than ever to ensure that the solutions they pick deliver ROI. This means they need to get up to speed fast on new technologies, new approaches, new solutions and more.
If we spend time and effort creating content to get more traffic, SEO becomes an unavoidable subject. SEO plays a big role in getting a return from all of our efforts and building our audiences through email signups, opt-ins, and ongoing traffic. One of the mistakes I see is not approaching SEO with a plan or a specific outcome in mind.
Customers are increasingly demanding more from B2B organizations. They no longer want to be treated just as “leads” in your system. They want simple, fast, and intuitive solutions to their complex problems. And they have options. This is where an advanced lead generation strategy comes in.