In 2023, AI upleveled marketing.
Think back to your recent morning reads – it’s likely that generative AI played a role in crafting those headlines.
However, the AI overlords haven’t taken over just yet. The future seems more like a partnership than a total takeover (so, our jobs are safe for now).
With tools like ChatGPT and DALL·E, marketers are now equipped to produce content rapidly, allowing more time for impactful work.
On the one hand, mastering prompt engineering has become an essential skill in getting the output you want. On the other hand, marketers are exercising their creativity by brainstorming strategies that will improve their pipeline coverage.
Here at SaaS Weekly, I’ve navigated through the fluff to bring you the most relevant information. Sifting out the noise and keeping my ear to the ground to find what’s truly working.
Here’s a list of the top marketing reads I’ve seen this year.
Let’s dive in!
The Top Marketing Reads of 2023
- Email Marketing Trends To Focus On In 2023
– by Samantha Hops at Market Splash
- A Conversation With Hotjar: How They Scaled Organic Traffic Into Millions
– by Sean Potter at HubSpot
- Marketing Attribution Models: Finding Your Most Efficient Marketing Channels
– by Alex Ross at Clearbit
Looking for more roundups?
Check out more of the top reads of 2023 by category. From Marketing to Finance, and AI in between, round out this year by reviewing the roundups of the most clicked-on articles.