True Fit’s new Gen AI solution, Fit Hub, synthesizes all size and fit product information. It aims to solve retailers’ online fit challenges by integrating various data sources into a unified fit recommendation system.
True Fit’s new Gen AI solution, Fit Hub, synthesizes all size and fit product information. It aims to solve retailers’ online fit challenges by integrating various data sources into a unified fit recommendation system.
Item Sizing: Provides a summary of how shoppers are buying and keeping a product. This analysis is informed by sales and returns data, offering trusted advice on sizing.,Fit Tips: Offers easily consumable advice on how a product will fit. Synthesizes fit information from multiple sources, including product reviews and size charts.,Fit Needs Profile: Allows shoppers to identify key fit preferences. This data is incorporated into Fit Hub’s recommendations, enhancing the personalization of fit guidance.
True Fit decodes size and fit with AI to get shoppers what they love and boost conversion, reduce returns, and grow profitably. Founded in 2009, Boston-based True Fit serves 82 million active shoppers and over 29,000 brands. Its platform provides personalized fit guidance by analyzing vast amounts of data. True Fit’s AI models are continuously trained to improve accuracy, ensuring a better shopping experience.
Fit Finder: AI-driven tool that offers personalized size and fit recommendations. It integrates seamlessly into retailer product pages, leveraging machine learning models trained on billions of data points.,Analytics Dashboards: Provide brands with valuable insights to optimize inventory and reduce returns. These dashboards help retailers understand shopper behavior and improve their strategies.,API Integration: True Fit’s solutions integrate smoothly with existing retailer systems, enhancing the overall customer shopping experience. This integration supports various retail categories, including apparel and footwear.
Personalized Recommendations: Analyzes personal preferences, style attributes, and previous purchases. This ensures highly accurate size recommendations for shoppers.,Continuous Model Training: AI models are trained on new data continuously. This improves the accuracy and relevance of fit recommendations over time.,Comprehensive Data Analysis: Utilizes data from millions of shoppers to inform fit guidance. This extensive dataset helps decode size and fit across a wide range of demographics and product categories.
Apparel Retailers: Provides AI-driven fit solutions for brands like ASOS, Nike, and Levi’s. Enhances the shopping experience by reducing fit uncertainty and returns.,Footwear Brands: Helps footwear retailers offer precise fit recommendations. This reduces return rates and boosts customer satisfaction.,Direct-to-Consumer (DTC) Brands: Smaller DTC brands leverage True Fit to improve their online fit experience. This technology benefits shoppers of all sizes by providing accurate size guidance.
