All product work is not equal. A lot of people believe there’s a quick fix and that all their product problems will be solved by implementing the latest software development process fad. But the real problem is that there are different kinds of product work, each with their own processes, measures of success, and strategies.
Link building is never-ending in SEO, but a little creativity and smart tactics can help you ferret out great link opportunities from their hiding spots. No-brainer link building: Unlinked brand, product, name, etc. mentions, unlinked images, keeping an eye on recently lost links, sites that list competitors, but not you, and much more.
“Content is king.” If you have been involved in digital business for more than a week, you must have heard or read this at least once by now. Everyone involved in digital marketing understands that producing content is critically essential to make it big today. But, not everyone knows how to turn their content into subscribers and sales.
Pedro contentools marketing@
Your product matches or even exceeds your competitors. People know about it, some even purchase it, but they don’t use it. What’s going on? It’s likely that you didn’t take people’s habits and fears into account. I will show you how these two forces keep people from using your product.
Are your onboarding emails actually getting users excited about your product? The onboarding process is obviously make-or-break if you’re in SaaS. Either your sign-ups stick around for the long haul or those could-be users disappear into the abyss. Coupled with a ~21% open rate for software emails, and it’s clear than sign-ups are anything but a sure thing.
Brent baremetrics onboarding@
What makes a good product team? These teams often have tight-knit, collaborative groups of engineers, product managers, designers and analysts that are all in lock-step when building products and services. There is deliberate focus on how teams are set up such that each has complete ownership and are able to define and manage software delivery in a data driven manner with the right controls in place.
Jocelyn optimizely product@
This strategy will let you tap into a valuable, high-intent audience of users that are either actively looking to tackle the problem your product solves or are already using a competing product that’s not a perfect fit for their needs. Some tactics will let you piggyback on the brand your competitors have built, others will help you leverage the aspects of competing products that their customers are not satisfied with.
Kacper getscrapbook growth@
“My theory is that people first learn how to use your [product]. And they sign up because they know how to use your tool.” This is a predictable SaaS customer acquisition tonic most founders and executives ignore. What’s a better name to summarize Tim’s theory or SaaS growth tonic? Product-led storytelling.
Free Trials are Great. And really, it would be great if every app had one today. It’s 2020! But they don’t always work. It depends. We aren’t all Zoom. The free trial has to work — and be great. If your app requires a lot of data to input to get value from, or requires real business process change … the prospects probably won’t bother during a free trial.
How is your audience feeling these days? We always want to learn as much as we can about our audience’s rational preferences, their logical needs, and their transactional behaviors. But their feelings? Marketers need to adjust their content priorities so they can answer the new questions, not just the ones always in play when they’re considering a purchase.
Last week I did something stupid. I went on IndieHackers and offered to create free first impressions videos. And boy did people want that… Here are the biggest problem areas I saw in many of these projects (that you can avoid): No social proof, it’s not clear what the product actually is or who it’s for, and unclear product benefits.
Gene growthinsider marketing@
Can you spot your future customers in the wild? What about when they’re right under your nose (or on your website)? More importantly, do you have a way to capture those leads while they’re on your site? How can you get your most qualified visitors to reveal themselves and give you their email before they bounce? With an irresistible lead magnet.
The ordinary ways we do things have been disrupted left and right, up and down. So it’s fair for a marketer to ask: “Is now a good time to be running webinars?“ The short answer is, now’s a great time. Marketing departments are slashing their networking budgets. The result? If anything, webinars are only going to blow up.
The 4 Ps of marketing is a famous concept that summarizes the 4 basic pillars of any marketing strategy: product, price, place, and promotion. It sounds simple and it really is (the harder part is implementing it, which we will get into later). The idea behind the theory is that if you implement them, you will generate more sales.
We sell to the executive buyer level. They’re going to have to approve the purchase of a large contract. At our roots, we’ve always tried to go in at the grassroots. We’ve always been a product that a developer, versus an admin, would want to use, and would immediately know—as soon as they sign up—what they need to do with this thing.