One of the most common reasons why a search engine marketing (SEM) campaign fails is that is does not have an optimized PPC landing page. Think about every page you’ve landed on after clicking on a Google search ad and the design for it. You probably just didn’t pay much attention because you were more focused on the ad copy instead of the design.
Freemium is old news. The much-discussed pricing strategy took over the SaaS world and helped fuel the phenomenal success of pioneers like Dropbox, Evernote, and many more. SaaS companies have gotten much smarter about when to apply a freemium model—and how to do it. They also better understand how to measure the success of freemium.
Customer onboarding flows get all the love. Customer offboarding doesn’t. This is all the steps involved in a customer canceling their account and successfully disengaging from the product. Yet, offboarding is such an important and under-rated opportunity to provide a positive experience that can actually yield advocates, saved customers, and higher retention.
These seven lessons have helped me a lot: The Product is the Marketing, It’s Harder to Fix the Marketing Than Fix the Product, Churn Stems From Activation, You Can Still Beat the Big Hitters Without a Huge Budget, Less Is More, Healthy SaaS Businesses Are About Growth, and Don’t Skimp on Hiring Experts.
Learn what it took to gain traction and ultimately hyper growth for some of the world’s top SaaS companies. This growing round-up from Cenario collects learnings from Canva, Intercom, Spotify, and many more.
Have you ever tried to create 10x content? It’s not easy, is it? 10x content is content that is 10 times better than the highest ranking result for a given keyword(s). In this article, I share the criteria for what makes 10x content, and 119 examples of 10x content.
Why are we chasing the Google algorithm instead of leading it? As SEO-minded content marketers, we continually ask, “What will Google do next?” We don’t know. And worrying too much about what Google will do is pointless. We’ll find out when Google tells us. The future of search isn’t an answer. What does all this mean for content marketers? Well, put simply, we have to go beyond answering queries, to providing solutions.
Be warned — significantly increasing retention is hard. Why is that? Well, because people are busy and don’t want to spend more money. As Marc Andreessen once said, “people’s time is already fully allocated.” This is why most startups fail – they simply don’t end up creating something enough people want badly enough. However, I’ll share an exhaustive set of strategies to increasing your product’s retention.
We analyzed 1,801 Google user behavior sessions to better understand how people interact with modern Google SERPs. Specifically, we investigated: How many people click on ads vs organic results, percentage of clicks that go to local, video and Google Shopping, average search session length, number of users that make it to the bottom of the first page, and more. Now it’s time to share what we discovered.
There’s no place for outbound sales in Airtable’s distribution model. From the start, Airtable was built as a self-serve B2B product that could be adopted from the bottom up. It wasn’t just a philosophical choice—it was a foundational assumption about how Airtable could win against existing enterprise solutions. With user expectations rising ever higher, providing a smooth and valuable product experience is a non-negotiable part of fueling and maintaining growth.
Facebook is one of the most powerful marketing platforms right now. And in this guide, we’re going to teach you how to create an effective Facebook marketing strategy. Want to use Facebook to grow your business? In this guide (updated for 2020), we’re going to show you how to create and optimize your business page, build your Facebook sales funnel, find your target market, create enticing content, set your advertising budget, and tons more.
Will SaaS prices drop due to competition? It’s an interesting question. I can’t think of too many examples at scale, but for a long time, Zoho took advantage of its low cost basis in India and did just that. But fast forward today, at Zoho looks to get to $1 billion in ARR … and things normalize. Most SaaS products aren’t really commodities, most SaaS products start out cheap, a cheaper product isn’t necessarily a cheaper solution, and brands do matter.
Here are some things I’m doing to grow more slowly, but into a stronger and more resilient business. Most of these are just common sense, customer-friendly policies that in turn forces me to build a product that delivers consistent, long-term value. Not rocket science.
There’s no question I get more when presenting on startup marketing than this: “I feel so overwhelmed… Where do I even start?” Unfortunately, when people think about marketing, channels and tactics often precede strategy. That’s less putting the cart before the horse, and more duct-taping a rotary engine to a cargo bay and wondering why it won’t fly.
As product designers we spend a lot of time trying to understand user friction and solve for it in the products we build. Doing so is absolutely critical to delivering delightful experiences for our users. I find though that sometimes teams are only perceiving and solving the most basic forms of user friction and aren’t taking on some of the harder to perceive yet incredibly important higher level forms of friction that users are experiencing.