In 2019, high-growth SaaS products don’t treat their reps as their sole source of revenue or their website as the only way to market. A product-first shift is taking place where sales and marketing are automated in part by experiences that happen inside the product.
Nobody really cares about your SaaS solution. They don’t care how it’s built. They don’t want to see a demo. And they don’t want to talk to you about it. At least not yet. No one has any interest in your solution… until they see that they have a problem and they suspect you may be able to solve it.
Tomer London, co-founder & head of product at Gusto, talks about how to build products that delight customers and how to track and measure delight in a world where metrics reign supreme. Tomer also shares the four pillars of product development that guide his team’s work at Gusto.
Most of us know that, periodically, even the healthiest people need to go and get a “just in case” checkup. However, when it comes to customers, many SaaS companies rely on an “if it ain’t broke, leave it alone” model. If your customers have gone years without a routine checkup, here are the steps you should take to get back on track.
There’s a formula to SEO and as long as you follow it, you’ll get rankings. So, what’s this formula? Well, you write amazing content, optimize your code, create a great user experience, and you mix in some backlinks. The formula isn’t too complicated, but it does require hard work and patience.
Welcome to the origin story of my last company, clarity.fm. Before the 100K+ users and eventual exit, there was a botched launch and a punch-to-the-gut that nearly KO’d the company before it ever got off the ground.
For subscription companies, annual recurring revenue (ARR) is one of those metrics. It gives you a high-level overview of your business health and helps you calculate the rate at which you need to grow to keep building on your success.
Every few years there is a new buzzword in B2B marketing. A few years ago it was “Inbound Marketing.” Then, there was “Account-Based Marketing.” Now, we have “Buying Groups.” The philosophy of buying groups is to identify and engage a set of personas involved in making a purchasing decision.
For Rick Nucci, customers will win as long as AI empowers employees to do more of what they do best – that is, dealing empathetically with other humans – while skipping tedious busywork that could be handled just as well by a bot.
Investing in design is a proven strategy. Design thinking is a method and set of frameworks that encourages learning, experimentation, and solutions based in knowledge. It is made up of 3 things well acknowledge and a 4th that gets less recognition.
All-hands support can be a touchy subject for customer support professionals. When you ask designers and programmers to reply directly to customers’ questions, doesn’t that imply that anyone can do our job? We’ve found new ways to leverage people’s existing skills into valuable work which helps the company as a whole.
There is without a doubt no harder thing to do in business than to start an effective marketing plan. Especially a SaaS marketing plan. Lots of factors contribute to creating a solid plan: the customers’ buying journey, the competition, and acquisition cost all work against you.
Great products are the lifeblood of every tech company, whether young or mature. Within the current SaaS landscape where switching costs tend to be lower and differentiation is more difficult, the role of Product Managers cannot be emphasized enough.
Strategy. Few words are thrown around with as much wanton disregard as ‘the big S’. The Internet is full of people who will tell you all about the success they’ve found from their strategies. But in selling, you need a proven sales plan template to guide your business growth.
As a bootstrapped founder there are lots of things that we do every day that are usually outside of our wheelhouse of comfort. Things that we “can” do but if we’re honest with ourselves we don’t excel at. For me website design is pretty high on that list.