B2B buyers receive hundreds of sales emails each and every day. It’s only a very small amount that they actually act on—whether by writing a reply or clicking on a link. So how do you overcome all of these hurdles and rise above the crowd?
On this episode of the ProfitWell Report, Ria Lao, Founder and CEO at GroupStar, has a fascinating question that you’ve probably thought of at some point: Should you end your subscription price in 9?
How important a better product actually is. Is it all about marketing? That was the moral of the VHS story. Turns out a better product … even a slightly better product … is REALLY important.
If your product is to survive and your business is to grow, improving your user onboarding must always be top of mind. Onboarding is the one thing that every user of your product experiences & the strategy must adapt over time as your product and business evolve.
Last week we crossed $15 million in annual recurring revenue (ARR) for ConvertKit. My original dream was to get to $600,000 in ARR, so I’m pretty thrilled! Over the last six years I’ve learned and written about quite a few lessons.
Falling short of your goal is one thing. Falling short of your quarterly goal after telling your CEO that you will definitely hit your goal? Well, that’s a different level of egg-on-your-face altogether.
Onboarding emails meet churn indicators. Steph Knapp discusses how you can identify and use weaknesses to optimize your overall onboarding and customer engagement strategy.
There’s a reason lots of SaaS companies offer free trials. Done well, they work. They can attract paying customers to software-as-a-service (SaaS) solutions. But it doesn’t happen automatically.
The key to continuing rapid growth lies in effectively utilizing customer segment information to better market to your overall visitor audience. The easiest way to get started with segmentation is to go one level deeper in your lead capture data.
Box went upmarket. They leaned in hard in the enterprise, beginning in 2010. And it worked. They learned to sell to IT, back when that was hard in SaaS. When IT didn’t trust the Cloud yet. That turned out to be magical for them.
The next evolution of SaaS is product led growth (PLG). These companies (like Slack and Dropbox) forgo spending large sums of money on sales and marketing, and rather utilize their product to acquire, convert and expand customers.
While most marketers focus on external acquisition channels to drive demand, Kieran Flanagan looks to the product and ways he can build viral loops into the product to drive faster adoption.
You’ve got a great SaaS product, so why aren’t more people buying it? Well, it might be because you’re targeting a market that’s too broad. Maybe you need to narrow your focus.
Enterprise SaaS has drifted to a model where many, if not most, companies do multi-year contracts on annual payment terms. Most SaaS vendors don’t want to take the next step and ask for a multi-year prepayment. Why not?
Blake Bartlett, dives into what truly defines a successful product-led growth (PLG) company: “You most likely won’t hear about the best SaaS products through a cold call. It will be through word of mouth.”