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The New SaaS Metric You Should Be Tracking

Natural Rate of Growth (NRG): How fast a company grows without even trying—before layering on incremental investments in sales and marketing. We’re looking to pinpoint the percentage of your recurring revenue that comes from organic channels and starts with your product.

Sam Richard @ openviewpartners growth

PLG just means good business

Product-led growth changes how companies grow because it brings a focus on how the product you’ve built can help you acquire more customers. Customer acquisition doesn’t just become something marketing is focused on, the responsibilities for acquiring great customers expands to the product team as well.

Abby Sullivan @ profitwell growth

Marketing Right Now Is #$%*ing Hard.

Many of us are hesitant to do “marketing”—it can feel wrong right now. But when it’s done right, marketing is about recognizing and serving a real need. Kettle & Fire KNOWS that people are asking about the shelf life of their product because they want to stock up.

Rand Fishkin @ sparktoro marketing

Grubhub’s link building strategy

Alongside Grubhub, US food delivery is now dominated by Doordash and Uber Eats. All have similar site structure. Grubhub’s organic traffic is 50% higher. Thirteen years later, Grubhubs’s link-building is still paying off: That’s the power of good SEO. Plant an orchard. And you’re eating fruit everyday. The long game is the shortcut.

marketingexamples seo

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The Playbook to Building a Customer Reference Program

Customers are some of our most powerful references because we get to bring them in and they tell the story not only of what it’s been like to work with us over many years, but they also get to tell our innovation story for us. So much of what we sell on is innovation and trust, and creating a pool of brand advocates is critical for this.

Louise Lee @ saastr business

How to Write Content That Resonates

Copyblogger’s Editor-in-Chief, Stefanie Flaxman, talks about translating the traffic that comes to your website and how to create compelling content to keep them there. Her mission is to help create content that persuades, converts, and helps fellow online marketers stand out from the competition.

Darrell Vesterfelt @ copyblogger marketing

5 Pricing Scenarios to Test for SaaS Companies

While less sexy than marketing or sales, the way your SaaS company handles pricing & billing can have a similar impact on your bottom line. In fact, pricing might even be the most important area you can tackle to drive your business’ growth. On average, pricing and monetization is a more efficient growth lever than acquisition and retention efforts.

Darrell Vesterfelt @ chargify business

Start With a Pain Point: Find Customers First

“How do I find a problem that would be perfect to solve with a SaaS?” Now that’s a good question. I come in contact with a lot of SaaS founders that ask the wrong questions. When I hear someone ask an AWESOME question, it makes me want to celebrate. The size of the problem you solve determines your potential for growth.

danmartell product

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