Product differentiation isn’t an easy endeavor for marketing teams. Especially when the SaaS market is increasingly crowded. So what does it take to set your product apart from the pack? Nailing down product differentiation typically involves employees and executives coming together from departments such as engineering, sales, and marketing (specifically product marketing).
It’s become crystal clear that the way that consumers interact with your website contributes to your business growth. We can go on and on about Google Analytics, but today we’re specifically looking at traffic quality. The next steps are to get a better grasp of what quality traffic means for your website, and then evaluate how users engage with your content. Here are the top metrics to keep an eye on: Engagement metrics, Conversion metrics, and Relevance metrics.
A couple years ago, a good friend of mine at a food delivery company got laid off, so he decided to start his own thing. Just one problem: he didn’t have the software or the money to build it. So I did what any developer friend would do - I said I could build it over the weekend. This story is about scaling down, and down we scaled! We had to work with some serious, immediate constraints. So we “scaled down” all the way to B2B-style MVP.
Are you a hedgehog? Or are you more of a fox? An ancient Greek poet wrote: The fox knows many things, but the hedgehog knows one big thing. It reminds me a bit of the idea of a generalist vs. a specialist. A generalist has a wide array of knowledge whereas a specialist has deeper knowledge in one area.
If you’re a time-strapped marketer, you probably often ask yourself: “Should I spend more time perfecting the written copy or tweaking the visual design of my landing page?” Designing a landing page can be daunting. But just how important is design? Does it impact your conversion rate enough to warrant all that extra work? How does design stack up against other key factors like copy?
The quest for traction is every founder’s obsession, especially in the early days. Before March 2020, CEO Joseph Quan was having a tough time finding product/market fit. Then came COVID. With sales interest in the product plummeting and runway shrinking, Quan went all in and pivoted the entire company to what he now calls their moat — community. Over the course of the next 12 months, that kernel of an idea evolved into the world’s largest network for hypergrowth Chief People Officers.
Companies waste tens of thousands of dollars every year on SaaS products they subscribe to but don’t use. And when I say “don’t use,” I literally mean zero logins for paid users during a subscription period. Here’s what the SaaS industry doesn’t want to admit: SaaS providers are more than willing to use dark billing patterns to increase their growth metrics and revenue.
Every website relies on Google to some extent. It’s simple: your pages get indexed by Google, which makes it possible for people to find you. That’s the way things should go. However, that’s not always the case. Many pages never get indexed by Google. Various factors contribute to this issue, and many of them are the same factors that are mentioned with regard to ranking — content quality and links are two examples.
I generally avoid meta questions like this, since they’re rarely actionable or useful, but this is such a common PM interview question. I like this baseline definition: Your job as a PM is to deliver business impact by marshaling the resources of your team to identify and solve the most impactful customer problems. PMs are the ultimate business lever.
As tech companies go all-in on growth, growth marketers are emerging as a critical component of winning growth models. But most people couldn’t even tell you what growth marketing is, much less how to execute it well. So what is growth marketing? Growth marketing uses triggers, channels, messaging, and personalization to bring new and existing customers into the product to experience its value.
A few weeks ago I was poking around the Buffer website; I knew they had an article that was a MASSIVE link magnet, and I wanted to study that for a potential teardown. But in the midst of that research, I found something much more interesting, and downright confusing: Buffer has two blogs. So, why did Buffer build two distinct blogs, and how they were able to 2x their organic traffic in a few days with this tactic?
Ryan foundationinc seo@
Traditional product design sees product as an immutable, one-size-fits-all solution. But your app isn’t the destination — your user’s goal is. The product is just a path to reach it. Users are recruiting your product to reach a specific outcome in their lives, that means thinking less about the product itself and more about how to get users the results they’re after.
I wanted to organize my thoughts on how to approach different aspects of growth for startups and writing a guide for others seemed like the best way to do that. This is for founding teams that don’t have enough resources for someone to focus on content marketing full-time. It’s based on my experience building Statuspage.io, and is also influenced by (read: liberally stolen!) other guides, tweets, conversations, etc. but 🤷🏻♂️.
If you’re not leading, you’re falling behind. New software products are launching all the time. And with competitors constantly looking to swoop up your users… How do you stay one step ahead? What do you do to stay in the spotlight? I studied successful businesses in other industries. This gives you an UNFAIR advantage. Because while everyone copies everyone else… You’re the only person with a completely fresh approach.
Usage-based pricing is, frankly, trendy. 45% of SaaS companies now have some form of usage-based pricing (UBP), up from 34% last year. The TL;DR: We’re in the end user era of software buying, and the seats are empty. Among the UBP holdouts, 20% say they’ll launch or test usage-based pricing in 2022.