I was reading an article about how we’re all using more internet than before, and I’ve heard anecdotally that content marketing is doing well in an era when knowledge workers sit before our laptops all day. Our working patterns have morphed radically, and so have our search patterns. How are your customers’ patterns changing?
Natural Rate of Growth (NRG): How fast a company grows without even trying—before layering on incremental investments in sales and marketing. We’re looking to pinpoint the percentage of your recurring revenue that comes from organic channels and starts with your product.
Product-led growth changes how companies grow because it brings a focus on how the product you’ve built can help you acquire more customers. Customer acquisition doesn’t just become something marketing is focused on, the responsibilities for acquiring great customers expands to the product team as well.
Many of us are hesitant to do “marketing”—it can feel wrong right now. But when it’s done right, marketing is about recognizing and serving a real need. Kettle & Fire KNOWS that people are asking about the shelf life of their product because they want to stock up.
Alongside Grubhub, US food delivery is now dominated by Doordash and Uber Eats. All have similar site structure. Grubhub’s organic traffic is 50% higher. Thirteen years later, Grubhubs’s link-building is still paying off: That’s the power of good SEO. Plant an orchard. And you’re eating fruit everyday. The long game is the shortcut.
Many of you will come under a lot of pressure these days to pause accounts, to downgrade accounts, and more. Should you let folks easily downgrade? Should you let them even pause their account, and pick it up later when their business picks up? You should.
B2C content marketing is often more intuitive and more fun, however marketers get tired of our own marketing way faster than our audiences do. B2B content marketing can be highly valuable, highly sought after, and highly relevant to your audiences.
You can’t conduct a successful content marketing strategy without SEO. Good SEO…means consistent output of content. Consistent output means that you’re doing content marketing, and you’re doing it right. There isn’t any way around it. You might be thinking — “OK, but my goal for content marketing isn’t just SEO.”
“How are you going to grow traffic and conversions long-term? Why isn’t there any focus on SEO?” We had already started seeing some signs that scaling traffic long-term would be challenging. Building compounding traffic without SEO was going to be next to impossible, we decided to give SEO-focused content strategy a shot.
Customers are some of our most powerful references because we get to bring them in and they tell the story not only of what it’s been like to work with us over many years, but they also get to tell our innovation story for us. So much of what we sell on is innovation and trust, and creating a pool of brand advocates is critical for this.
Copyblogger’s Editor-in-Chief, Stefanie Flaxman, talks about translating the traffic that comes to your website and how to create compelling content to keep them there. Her mission is to help create content that persuades, converts, and helps fellow online marketers stand out from the competition.
Business-related problems not only crop up constantly, but they can also have massively negative impacts if not resolved promptly. In fact, problems related to cash flow are why 82% of small businesses fail. The good news is there’s a nifty way to get to the bottom of roadblocks quickly: 5 Whys.
I was talking to a friend who runs growth for a fintech company when he said: “I’ve gotten to sink my teeth into only one experiment since starting 8 months ago”. I also learned that up to 80% of the experiments will fail. So, if my friend follows this pattern, he will need 10 years to have a successful experiment done.
While less sexy than marketing or sales, the way your SaaS company handles pricing & billing can have a similar impact on your bottom line. In fact, pricing might even be the most important area you can tackle to drive your business’ growth. On average, pricing and monetization is a more efficient growth lever than acquisition and retention efforts.
“How do I find a problem that would be perfect to solve with a SaaS?” Now that’s a good question. I come in contact with a lot of SaaS founders that ask the wrong questions. When I hear someone ask an AWESOME question, it makes me want to celebrate. The size of the problem you solve determines your potential for growth.