Many B2B companies use a tree as an organizational chart, where functions happen from top to bottom. As a result, work is siloed. The secret to success in product led growth: cross-functional teams. “To excel and thrive in a product-led company, you must be great at cross-functional collaboration,” Kieran explained.
You’ve got a product that you’re proud to launch. But how do you get that product in front of your target market? Then, how do you sell it? Creating a product is one thing. Selling it is quite another. How can you make sure that your launch is a big success?
Pricing is core to your business, and your SaaS pricing team should reflect that. Think about it: product development, sales team activities, marketing strategy and finances. All heavily impacted by the way you decide to price your SaaS solution. Unfortunately it’s common for SaaS pricing to be done on an ad-hoc basis.
Recently I’ve been in a number of meetings where it felt we lost our Bias to Action. Instead of helping to nurture and implement a new idea, teams discussed the ways it could go wrong. Fear of what could go wrong crowded out the conversation of what could go right. I want Carta to be a Bias to Action and a Bias to Yes company.
Say no to a non-ideal prospect as fast as you can. Presumptive close in a transactional sale. Help people buy how they want to buy and be as transparent as you can with pricing. Listen. Take good notes. Recap the meeting to ensure alignment. Sell to the next step not jumping to the close. Do your homework up front.
Isn’t bundling a bad thing? Recentlty, my opinions on paid subscriptions and bundling have changed 180 degrees. I’ve come to realize that some of my previous misconceptions are fairly commonplace. This doc is a discussion of 4 myths that I’ve heard regularly… and the 4 theses I would replace them with.
What’s funny, though, is I barely look at my traffic, even as Google continually rolls out algorithm updates. I know that sounds contradictory because if you are an SEO, why wouldn’t you obsess about traffic, right? Well, it’s because I’ve learned some hard lessons over the years… Don’t obsess over rankings, obsess over conversions.
Notion navigates the challenges of selling a horizontal product serving multiple audiences from single-player scenarios to enterprise deployments. This broad range of customers drives Notion to be serious about segmentation; it’s all about understanding how different personas use Notion and how they benefit from it.
Website visits. Micro conversions. Trials started. Product usage. Subscriptions. Payments. Everything you need to answer your questions for your own business is already here — in the data your business generates every day. I want to show you how you can use your customer and buyer intent data to find out what are the best channels for your business.
Our old content creation process wasn’t resulting in content that our readers wanted from us. So, our team pivoted and created a brand new SEO-driven content strategy to address this. The organic growth we’ve seen in two years has been remarkable. How did we do it? To start, the blogging team partnered with the SEO team.
What if you could come to think about your customer or clients or patients or whatever you call them – as members? If you did, it might change how you innovate, iterate, and support every aspect of your business. In a stable membership relationship, your goal is to help every member get the transformation they are seeking.
Great copy tells a compelling story and represents your brand image. It pulls on the strings that trigger the decision-making process for whoever reads what you’re writing. Copywriting doesn’t sell products or services; it sells emotion and lifestyle. So, what makes great copy?
Traditional outbound advertising is a lot of one-way talking. “Buy this,” “visit here,” “sign up” on billboards and bus ads are common and not particularly moving. Conversational marketing has become a popular way to overcome the irrelevance to provide experiences that consumers find valuable.
UX is everything today. Poor digital experience can easily and quickly reflect in your bottom line. It starts from the first user interaction with your website or webapp and ends with… well, it never quite ends. To measure UX you need to monitor both usability and business KPIs, from real user to engagement, usability, adoption, as well as retention.
Which factors correlate with first page search engine rankings? We looked at content. We looked at backlinks. We even looked at page speed. With the help of our data partner Ahrefs, we uncovered some interesting findings. And today I’m going to share what we found with you.