Whether you’re trying to collect leads, drive sales, or do something else entirely, landing pages do what your website can’t by honing in on one dedicated conversion goal. Websites distract your visitors with multiple products, services, and offers. In contrast, landing pages keep your audience focused on a specific campaign. But how can you be sure that your landing page is gonna hit the mark?
The simplest way to define product led is “no humans required.” This is the polar opposite of the recently popularized “white glove” or “concierge” experience, which puts humans—not a product—at the center of the customer experience. A product-led experience, on the other hand, is one in which 100% of the customer interactions take place with a digital interface.
Usually considered the domain of customer service professionals, live chat has big potential for content marketers. And, your chat data usually comes from your keenest, most high-ticket potential customers. How can you use live chat to drive new, resoundingly relevant content ideas and make your content marketing more effective? Let’s look at five opportunities.
When I think back to where we were two and a half years ago, the biggest issue with our testing program was that we tried several small ideas in different places and didn’t iterate enough on concepts. The tide turned for us when we began focusing on our own learners and what we knew about them. This research informed better hypotheses, which allowed us to launch better tests and start unraveling bigger problems, which led us to strategic testing.
A friend in VC recently emailed me to get my take if I thought CAC would increase/decrease/trend over time for a specific product and business. The question isn’t if it will increase? It is when, by how much, and how you keep growing. There are a few forces I think about when thinking through this question. The primary headwind that increases costs will be one or more forms of saturation.
SaaS metrics can be more confusing than one might think. What if some of the revenue doesn’t recur? What if the client never deploys? What if a customer churns, but is on an annual contract? Is that just a blip in our NPS? Let me share 6 flags that when I see and hear them … I worry.
“How do I get new users? Where do I post? Which acquisition channels should I use to get new users?” Unfortunately, most of the answers are either based on a single experience or someone providing advice without evidence of why you should trust them. I was determined to find a better answer to this question. I’ve spent almost 2 years prepping this, without further ado, here are the top 15 acquisition channels.
SEO writing is the process of researching, outlining, creating, and optimizing content to rank for a target keyword in Google and other search engines. There’s a lot of content out there that never gets seen because it doesn’t rank. In contrast, writing with SEO in mind helps you earn organic traffic and bring qualified readers and potential customers to your website.
Navigation gives a user control, which is generally a good thing—but what about on a landing page, where the motto is “one page, one goal?” Should you use navigation on landing pages? While there’s not a one-size-fits-all answer (there never is in optimization), we do have some good data by which we can make a decision.
There’s no silver bullet to growing a business. The actions you need to take are massively dependent on the size of your company. For companies with companies with an ARR of $100k to $1 million, you’ve already hit on a couple of channels that work for you. Now it’s about making them scalable, building some processes, and hiring a team, because if you’re going to grow your business further, you can’t do it all yourself. That’s the opposite of scalable.
A backlink is equivalent to statements such as “I trust this website,” or “This is a valuable website.” This is why link-building has become necessary to get higher ranks on the Internet. High-ranking sites are more visible on search engines’ results, which leads to higher conversion rates and traffic. But how do you get other sites to link to yours?
Your number one goal? To improve sales. That’s what one of the goals every business is working towards, along with closing more deals, generating more revenue, and scaling your company. After all, 75% of companies say their top sales priority is closing more deals. But how do you close more deals without identifying the gaps in your sales pipeline?
As the COVID-19 pandemic continues to progress around the world, it’s important to continuously evolve your content marketing strategy—now more than ever. What is 2021 going to look like for content marketers? Is there any way to get prepared? Let’s dive in now to these 5 content marketing trends for 2021.
To achieve success with email marketing, there is one aspect you must nail. In fact, without this one aspect, your campaign is guaranteed to flop. It’s your email subject line. If your subject line doesn’t compel people to open your email, it doesn’t matter how good your copy or offer is. Therefore, it’s essential to invest time into learning how to write killer email subject lines.
The good VPs of Marketing know something: Your marketing site should be even better than your product. And when it is — you’ll move more leads down the funnel and close more of them than you would with a mediocre website. Get your exec team around the table and just ask: “Is our marketing site better than our product?”