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User-Generated Content: Let Your Fans Do Content Creation Work for You

Let’s get this out of the way: 2020 has been a nightmare. Nevertheless, the content marketing show must go on. User-generated content (UGC) campaigns put all that passion, knowledge, and artistic talent on display for others to see, learn from, and enjoy. One of the easiest ways to get started with UGC is to collect user reviews, product videos, brand-centric memes, or other assets your fans post.

contentmarketinginstitute content

Search Intent and SEO: A Quick Guide

Understanding search intent can be the secret ingredient that brings your content strategy from okay to outstanding. As an SEO Strategist at a digital marketing agency (Brainlabs), we often find clients on the brink of ranking success. They’re sitting on stellar content that simply isn’t ranking for their target keywords. Why is that? Oftentimes, the keywords and the intent simply don’t match.

Dawn Macri @ moz seo

How to Use Customer Expansion to Skyrocket Growth

Think about the time, energy and resources you put towards acquiring new customers. Now, how much time, energy and resources do you put towards increasing the revenue you get from your existing customers, a.k.a customer expansion? If you’re like a lot of SaaS companies, chances are you’re fixated on customer acquisition. Customer expansion is an extremely underrated growth strategy that SaaS companies take for granted.

Dominique Jackson @ baremetrics growth

Guest Posting: How to Get it Right (When So Many Get It Wrong)

“Guest posting,” done right, isn’t a dirty word. I’ve used guest posting to build my brand and set up my own link-building agency. While rejection comes with the territory, you can do a few things to improve your chances of success. The most common mistake is Googling for listicle posts that list industry blogs (e.g. “saas blogs that accept guest posts”).

Alex Tachalova @ cxl content

Demand Side Sales 101, a new book on sales by Bob Moesta

When Bob Moesta asked me to help him with something, I jumped at the chance. In this case, it was writing a foreword for his new book Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress. Bob and I have talked sales for years, and I’m so pleased his ideas are finally collected in one place, in a form anyone can absorb.

Jason Fried @ signalvnoise sales

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10 SEO Myths You Should Ignore

Most myths are harmless. Gum takes seven years to digest. Sharks don’t get cancer. Lightning never strikes the same place twice. Unfortunately, the same can’t be said for most SEO myths. At best, they’re slightly misleading. At worst, they lead you to waste precious time, money, and resources on things that will never improve SEO.

Joshua Hardwick @ ahrefs seo

Unpacking The Data Hype

It’s data that makes the largest technology companies so valuable. Every company is collecting more data than ever. Nowadays, there is an increasing demand (and number of people) for data access and analysis outside of product and engineering. Data management is increasingly critical to firms’ ability to win, serve, and retain their customers.

SarahNoeckel data

How to Maximize the Impact of Your Website When Targeting Two Personas

Two constituents in the sales motion, but only one website raises a conundrum. Who do you serve on the home page? Technical products often face this quandary. And it surfaces on the website because of the constraint of a single home page. There’s a front door to a website and a side door. Both are equally important, but each door is for a different constituency.

tomtunguz marketing

Customer Success: The Lost Art of Churn Reason Analysis

It’s critical to understand why your customers churn, but if you’re relying solely on the reason the customer gives you for that churn, you’re definitely missing the actual reason. It’s easy to just ask a customer why they’re cancelling or not renewing and to leave it at that. It’s easy, but it’s not going to get you the answer you need to keep future churn from happening.

Lincoln Murphy @ sixteenventures churn

Customer Acquisition Cost: The Secret Weapon of Successful Startups

You’re starting a new business. What’s the first thing you start to think about? Your technical infrastructure? The design of your product? Marketing? Sales? How about your business model? Oh yeah, that thing. After your product/market fit, your business model is the most important consideration if you’re to save your business from the startup graveyard.

Ilia Markov @ chartmogul business

6 Product-Led SaaS Onboarding Lessons

So you’re sold on product led growth. You’ve already adopted a freemium or trial business model, using your product as the primary vehicle to drive growth. All that effort could be pointless if you ignore your product’s user onboarding. Why? Because you’ll be acquiring new signups on one end, and losing them even before you count them as users on the other.

Victor Eduoh @ openviewpartners onboarding

Webflow vs WordPress Comparison Page

Back again with another SaaS comparison page! This time it’s a bit more technical that really gets into the features and migrations and nitty-gritty. What you’ll notice is that it’s pretty surgical, but it’s not mean. Webflow criticizes, but they don’t attack WordPress.

swipefiles marketing

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