All SaaS articles.


Does Your SaaS Business Need a VP of Revenue?

Separating sales, marketing and customer support functions is not conducive to growth — especially for businesses in fast-paced, ever-changing industries. Many SaaS companies are recognizing this new reality. In response, they’re breaking down silos and combining these functions into one cohesive unit — a super team.

Karen Schmelzer @ chargify business

Addressing the Ugly Side of Growth

We often focus on the positive sides of growth—but what about taking a look at the ugly sides? Even what we could consider “good problems” need preparation, and it starts by understanding your team and your goals. Growth isn’t always linear, and the steps to success aren’t always one after the other.

Faith Storey @ saastr growth

7 Advanced SEO Strategies I’m Trying to Implement Before 2020

Google makes over 3,200 algorithm changes per year. That’s a lot of changes. Just think about that for a minute… and let that sink in. It’s roughly 9 changes per day. So how can you beat this gigantic company at their own game and rank high? The real trick to rank well is to leverage technology.

neilpatel seo

What is Customer Success?

If it seems like you can’t open an industry site without hearing about “customer success” these days, you’re not imagining things. A quick glance at Google Trends confirms how much interest in the topic has grown over the past few years. How is Customer Success Different from Customer Service?

sujanpatel success

Time to First Value (TTFV) is a Customer Onboarding Goal

Time to First Value (TTFV) is a commonly used Customer Engagement metric to measure the efficiency of the customer Onboarding process. Unfortunately, the way this metric is used is almost always wrong. Time to First Value (TTFV) is the amount of time between the close of the sale and when the customer is Onboard.

Lincoln Murphy @ sixteenventures onboarding

Introduction to the Marketing Attribution Challenge

One of the main responsibilities of your marketing team is determining which campaigns are the best campaigns. This is no small feat. A customer’s journey is complex; it’s made up of multiple campaigns, accessed through multiple devices, and viewed by multiple people from the same company.

KC Lincoln @ insightsquared marketing

8 Tips For Writing Sales Copy For B2B Marketing

The truth is, there are challenges to writing content for B2B marketing. The usual B2B customer doesn’t have time for much ‘fluff’. On the other hand, jumping right into a sales pitch isn’t appropriate either. The trick is to be engaging and add value. You are marketing to a person. You still have to make a connection.

Angela Baker @ predictablerevenue marketing

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