Women have many innate qualities that make them great for sales roles. And as a woman who’s been in sales for over 20 years, I’m happy to see startups embracing this and making a conscious effort to get more of us on their teams. Many startups have usually struggled to recruit women typically for one of two reasons.
One of the biggest challenges organizations face (always) is aligning marketing and sales. In truth, only a fourth believe they’ve achieved it. Perhaps alignment isn’t the real issue, though. What Are Account-Based Strategies?
One of the biggest challenges organizations face (always) is aligning marketing and sales. In truth, only a fourth believe they’ve achieved it. Perhaps alignment isn’t the real issue, though. What Are Account-Based Strategies?
Separating sales, marketing and customer support functions is not conducive to growth — especially for businesses in fast-paced, ever-changing industries. Many SaaS companies are recognizing this new reality. In response, they’re breaking down silos and combining these functions into one cohesive unit — a super team.
We often focus on the positive sides of growth—but what about taking a look at the ugly sides? Even what we could consider “good problems” need preparation, and it starts by understanding your team and your goals. Growth isn’t always linear, and the steps to success aren’t always one after the other.
Companies struggling with growth are the ones that try to figure out how to spend as little as possible to acquire customers. The companies growing like crazy have figured out it’s not about how much you spend, but the efficiency of that spend.
Google makes over 3,200 algorithm changes per year. That’s a lot of changes. Just think about that for a minute… and let that sink in. It’s roughly 9 changes per day. So how can you beat this gigantic company at their own game and rank high? The real trick to rank well is to leverage technology.
If you’ve already begun an experimentation program and even if you’re just trying to figure out your first step, here are 5 tips to help you move more quickly and get to scale. The more you experiment, the more you learn.
If it seems like you can’t open an industry site without hearing about “customer success” these days, you’re not imagining things. A quick glance at Google Trends confirms how much interest in the topic has grown over the past few years. How is Customer Success Different from Customer Service?
Time to First Value (TTFV) is a commonly used Customer Engagement metric to measure the efficiency of the customer Onboarding process. Unfortunately, the way this metric is used is almost always wrong. Time to First Value (TTFV) is the amount of time between the close of the sale and when the customer is Onboard.
Who’s responsible for retaining your SaaS customers? Sales? Marketing? Customer support? Customer success? Everyone is! Because retention is a team sport — and customer churn is the opponent. Here’s how sales reps (along with Marketing, Customer Success, and others) can keep customer churn to a minimum.
One of the main responsibilities of your marketing team is determining which campaigns are the best campaigns. This is no small feat. A customer’s journey is complex; it’s made up of multiple campaigns, accessed through multiple devices, and viewed by multiple people from the same company.
These different steps are what any product manager / marketing team / or curious developer should focus on to make sure they’re bringing maximum efficiency and best capabilities for their loop to actually drive impact on the acquisition, retention and monetization layers.
Building and distributing new software products has never been easier.Thousands of products are released every day on app stores and marketplaces. It’s getting harder and harder to stand out from the crowd. If you’re responsible for marketing a product in today’s environment, what can you do to differentiate yourself?
The truth is, there are challenges to writing content for B2B marketing. The usual B2B customer doesn’t have time for much ‘fluff’. On the other hand, jumping right into a sales pitch isn’t appropriate either. The trick is to be engaging and add value. You are marketing to a person. You still have to make a connection.