All SaaS articles.

7 SaaS User Segments, and How to Market to Them In-App

Every user is different, with unique needs and goals. According to Mailchimp, segmented campaigns drive 100% more clicks. Our data indicates that the engagement rate with in-product prompts is 10x higher than even that. Untargeted marketing can mean doom for SaaS but is a common problem.

Benjamin Brandall @ chameleon marketing

SaaS has an nth user problem

Lexie Reed had a problem. Her company, Motus, specializes in automating mileage capture for mobile workers. Like the mobile workforce itself, Motus was growing quickly, with thousands of drivers joining the platform quarterly. That was the good news. But support costs were skyrocketing along with growth—that was the bad news.

Jeff Vincent @ appcues onboarding

The SaaS guide to website personalization

Personalization is building a customized experience for each visitor. Rather than showing a one-size-fits page to a visitor — you use available data to make the page more relevant for each and every person that lands on-site. This can be accomplished by adjusting headlines, CTAs, subheadings, value props, and so much more.

chartmogul marketing

5 Interesting Learnings from Fastly. As It Gets Ready to IPO.

Fastly isn’t quite as well known as the others in this 5 Interesting Learnings Series — Zoom, Slack, PagerDuty, etc. But it has some very interesting learnings for founders. Especially on how bigger deal sizes can work with free, freemium, self-service, etc. Developers control a lot of spend today. A lot of enterprise-grade spend.

Jason Lemkin @ saastr business

Wait and See

It’s interesting: often the opposite of this is true. Usually, the best reaction isn’t to “do something.” Instead, it’s better to “wait.” Our natural inclination is to respond immediately. We equate “being decisive” with “making decisions quickly.”

justinjackson product

Understanding viral growth in SaaS

Certain companies can leverage their products to keep growing at roughly the same MoM growth rate (i.e., grow exponentially) while not spending more on acquiring customers. In more financial terms, they leverage virality to maintain (or even reduce) acquisition costs while scaling.

Louis Coppey @ Point Nine Land growth

Product adoption: how to get customers to embrace your product

The sad truth is your potential customers are probably more comfortable staying where they are rather than taking a chance on something new. Luckily, there are ways to convince them to make a switch and increase your product adoption. Here are a few tips to help you overcome customer inertia and help users see the value of what you have to offer.

Graham Ó Maonaigh @ intercom product

How Amazon Prime came to be

It’s always inspiring to read about the early days of an idea. About the doubt, the pushback, the impossibilities, the models telling you it’ll be too expensive, the “but, but, but…”, the breakthroughs, the vision, and the drive when you just have a hunch.

Jason Fried @ signalvnoise product

Data-Driven Sales Enablement (In 4 Easy Steps)

Effective sales enablement in the Digital Age blends the traditional practice of aligning business needs to training with the (far trickier) task of finding new and innovative ways to make training as targeted as possible to the needs of the learner.

Mark Cheever @ openviewpartners sales

Measuring Sales Enablement: The Metrics You Need to Assess Success

Sales enablement has a problem. People think we suck at enabling our reps because we can’t prove the impact of what we do. Many SaaS companies struggle with ramp time, and it’s getting worse over time. The Bridge Group reports that, on average, it takes 5 or more months for new sales reps to ramp at SaaS companies today.

David Blooim @ saleshacker sales

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