What worked in SEO, content, and growth just a few months ago may not be effective today. Making things even more challenging, there’s so much noise. One of the best parts about being a marketer today is the ability to engage directly with some of the smartest minds today.
Structured data is a standardized way to provide information about a web page. It helps search engines like Google to better understand what your content is about. It doesn’t directly help you to rank higher in Google. However, there are many benefits. We’ll focus on the four most important ones.
Early stage B2B startups follow a familiar pattern: they have an idea, build an MVP, then rope friends and former co-workers into becoming beta customers. What comes next? You need to start prospecting. This guide is designed to help Seed stage startups prospect their first customers by providing practical steps.
I was reading through all 483 founder interviews on IndieHackers and was trying to discover what acquisition channels do consistently work for founders. I noticed a particular acquisition channel that was being mentioned as often as SEO, press outreach and affiliate marketing, yet, (almost) no one talked about this one.
Increasing your landing page conversion rates through optimization has a significant impact on your bottom line. You spend most of your time running A/B tests, yet, you still can’t seem to grasp why your visitors behave the way they do. So, what’s your solution? Using qualitative research to understand the reasons behind your visitors’ behavior.
Today, we handle ~500 customer chats per day. That is like talking to 15,000 customers every single month, 1 on 1. We bifurcated the support chats into Product Help, Feature Request, and Bugs. We are also very disciplined to add new tags during a new feature release. We look at metrics like the total number of chats related to bugs, which feature gets the maximum number of product help queries, what are the most used support articles etc.
When asking customers to refer you, use the altruistic “Invite a friend to give them $20 off, you will get $20 too” rather than the selfish “Invite a friend to get $20 off, they will also get $20 off” or the commonly used “Invite a friend to both get $20 off”. Try to ask for a referral right after the customer has purchased your product (or consumed it, depending on what you sell).
Google cares just as much about the quality of the content you created years ago as it does about that new article you’re about to publish. Seriously. Deleting outdated content can also improve user experience and boost your brand’s reputation by ensuring the content is as accurate as possible.
What are the characteristics of a great sales person? Well, it’s really two: Listening + Tenacity. Listening alone rarely creates urgency. And creating urgency is hard. We all already have enough SaaS apps. 100s. So the best reps create urgency with the right amount of tenacity.
Clermont-Ferrand, France, 1900. Andre and Edouard Michelin had just started making tyres. The problem was there were less than 300 cars in France. So hoping to encourage car ownership they published the world’s first Michelin Guide. Over the next decade the number of motorists soared. And so did demand for the guide. The Michelin brothers made something so useful they never had to worry about selling tyres.
Freemium is gaining popularity as an effective growth strategy for B2B SaaS companies. The last decade has seen the explosion of Freemium as a growth strategy in B2B SaaS, and companies like Canva, Dropbox, and Slack have contributed to the rise of this new normal. So, why is Freemium becoming so popular? Let’s address some of the basics.
What makes a successful content strategy? To be more specific, an excellent content strategy is going to be comprised of a few components. It might be easier to get an idea of success from others though. That is precisely why we have put together this list of 10 successful content strategies that will inspire you in your content marketing efforts.
If you’ve ever read any of the SaaS Marketer case studies, you know I really care about sneezing. Yep – sneezing. Whenever I try to break down growth of a SaaS, I’m always looking at how they empower users to sneeze to their network. Sneezing requires less intent the word-of-mouth, it takes less forethought and is easier to generate, especially in the early days… sending the Calendly link to a prospect, sending the Loom video to your team, etc.
If giving it away for free or allowing people free access to it would help grow your business in the long run, then it makes sense to do that, right? Of course it does. This is the logic behind the freemium model in SaaS—that a free trial will convince you a product is worth paying for. Let’s go over some of those winning strategies SaaS freemium models.
There is one foundational thing that makes or breaks any data initiative within a company - how you think about what to track, how to track it, and manage it over time. If you get these things wrong, the best tooling in the world won’t save you. In this post, I break down: Data Symptoms, Root Causes of Data Issues, and Step by Step Processes.