I’ve heard every excuse in the book from companies on why they don’t consider freemium. “We’re an enterprise product and freemium doesn’t work for enterprise.”, “If we implement freemium, it will cannibalize revenue from sales teams.”, “Freemium will only drive low quality users.”, “Freemium products just won’t be cost effective.” These are all myths.
The secret to shipping successful product is clearly defining for your team the problem that you’re setting out to solve. However, a problem statement is useless if it’s not written correctly. A problem statement focuses on what the customer needs, not what you think the solution should be. This is hard and counterintuitive, because humans are wired to think in solutions.
Security products are sold with a top-down approach focussing on enterprise teams. The problem: There’s a relatively small number of these teams. Snyk found a way to expand their audience exponentially. Snyk puts developers first not only in terms of their cloud native application security product, but also in terms of how they market and sell that product.
SEO and brand continue to work at scale. Atlassian had 21m unique viewers to its website last year, up 30% year-over-year. A vivid reminder that investment in content and brand pay dividends … forever. It’s never too late to add a great Free edition. Atlassian sees Free as its key engine of growth for the next decade.
The more I think about this… the more it astounds me. Small daily tweaks make a massive difference over time. So all you need to do to completely transform the growth of your SaaS throughout 2021… is to just make sure you improve something each day. Whether it be tweaking a blog post, increasing your site speed, adding another email to your welcome sequence – DO IT. And do it consistently.
These are 21 practical tips that you can implement that should, hopefully, move the needle on your organic traffic. These are some of the best tips that I’ve collected over the past year. Many of them that I’m going to use myself in my own SEO strategies. Now we have four categories: increasing clicks, content/on-page SEO tips, technical SEO, and a little bit of link building.
We know the time you spend diving into an article or popping in your headphones is more precious than ever, and we continue to be sincerely grateful to all of you for spending it with us. Here are the 30 best pieces of advice from our articles last year — take them with you as we look towards brighter days to come.
Paid media has one job: to lift your brand. And as digital marketing evolves, so too will your strategy. So how should you change your paid media strategy in 2021? Here are eight changes you can incorporate without a second thought.
A B2C brand that I’ve enjoyed studying over the last few years is Airbnb. The brilliance behind their ability to scale SEO templates for locations is something that every brand can take inspiration from. It’s a masterclass in understanding both SEO and the power of optimizing content for search intent.
All sales organizations are masters of sales tactics. We know what opening lines to use on a cold call. We know what questions to use in a discovery call. We know how to lock down next steps or overcome the next objection. And while tactics are important, a sound sales strategy is critical to improving your closed/won ratio.
I’ve created this huge collection marketing checklists to help with your startup marketing efforts across various channels: activation strategies, retention strategies, Facebook ads, saas marketing metrics, and a whole lot more.
What does the future hold for B2B software? We asked the OpenView network to weigh in, and many folks unsurprisingly made predictions about something many of us are still figuring out: remote work. Other big themes were around data, building communities, and the continued adoption of product led growth.
Trying too hard to make your CTA copy unique can make it challenging to recognize as a CTA. And in advertising, it’s always better to be clear than to be clever. But there’s a middle ground. CTAs can be compelling without confusing people. From eight different brands, here are 13 call-to-action examples that prove it.
How is the ‘decoy effect’ used to increase add-on and bundle sales in SaaS? It’s an interesting question in SaaS. Do we see the classic ‘decoy effect’ — vs. just highlighting the most popular version — on SaaS pricing pages? The classic decoy effect is the Medium tub of popcorn, priced just below the Large to make the Large seem cheap. What do we see in SaaS? Let’s take a look at some leading players.
Let’s say that you’re a designer in an organization that already has partial product teams. Designers aren’t totally committed to those teams— they aren’t embedded. Teams request design help when they need it, designers are dispatched, and then when they’ve finished a set piece of work their allocations are renegotiated across the teams. Is this a mistake for designer not to be embedded? I’d argue that it is.