In 2020, your onboarding is going to be one of the most important things you can invest in. It has a direct impact on product activation and adoption. It improves retention and decreases churn. Essentially, it can make or break your SaaS product. We noticed that a lot of SaaS companies still haven’t mastered their onboarding.
I don’t know about you, but it pains me to see customers cancel. Every time I see the notification in Slack, I get a sick feeling in my stomach. Why are customers canceling? How do we reduce churn? What can we do to improve retention? Here are 7 retention strategies that can assist you in retaining as many customers as possible.
Bayley openviewpartners product@
Net retention is everything. The average SMB SaaS company sees churn rates of 3-7% monthly. This means — mathematically speaking — that the average SMB business cannot scale. The only way to grow is to be non-average. If you can get gross churn rates down below 2.5% monthly, then you may have a business.
Some SEO low-hanging fruit is almost too low. It makes you think you don’t need to try to earn better rankings that generate more traffic. Just because your brand is included in a keyword phrase doesn’t mean your site ranks No. 1 for it. Variables could include: Domain authority, Content relevance, Domain name, Distributor websites, and more.
The B2B purchase cycle is changing significantly - and so are decisionmakers, who are under more scrutiny than ever to ensure that the solutions they pick deliver ROI. This means they need to get up to speed fast on new technologies, new approaches, new solutions and more.
If we spend time and effort creating content to get more traffic, SEO becomes an unavoidable subject. SEO plays a big role in getting a return from all of our efforts and building our audiences through email signups, opt-ins, and ongoing traffic. One of the mistakes I see is not approaching SEO with a plan or a specific outcome in mind.
Tim copyblogger seo@
Customers are increasingly demanding more from B2B organizations. They no longer want to be treated just as “leads” in your system. They want simple, fast, and intuitive solutions to their complex problems. And they have options. This is where an advanced lead generation strategy comes in.
Revenue management. It’s a term you might be familiar with – but not necessarily in the realm of SaaS. Thanks to the SaaS Revolution, the meaning of revenue management has transformed. But how did we get here? When did revenue management make the jump into the SaaS world, and where will it go in the future?
Aaron Levie, of Box, said he wished his API could be 100% free for everyone, for everything. He said he lamented that the reality was that wasn’t practical for Box’s current business — but he wished it could be. He knew that to win, to go big, to be ubiquitous … you want everyone and every partner using your web service. Everyone.
This is a complete guide to on-page SEO in 2020. In this new guide you’ll learn: How to optimize your content, How to create SEO-friendly URLs, How to write titles and descriptions, and lots more. Let’s get started.
Fact: consumers would rather try a product than converse with a salesperson. This means your company’s product needs to sell on its own, paving the way for a product-led growth approach. Being product-led requires building a product users can’t live without. It sounds simple, but there are multiple routes in achieving true product-led growth.
Grace profitwell product@
“Say you’re trying to test whether people like pizza. If you serve them burnt pizza, you’re not getting feedback on whether they like pizza. You only know that they don’t like burnt pizza. Similarly, when you’re only relying on the MVP, you risk not actually testing your product, but rather a poor or flawed version of it.”
With millions of blog posts being published daily, consumers are exposed to more content than ever before. This is intense competition, meaning not every piece of content is going to stand out. Churning out quality information can really be a hard task, but we figured out a pretty solid process for making the most out of old content.
Jane process.st marketing@
Here are ten questions that early-stage founder/CEOs should be able to answer clearly, succinctly, and confidently — along with a few tips on how to best answer them. 1. Who is the target customer? 2. What problem do you solve for them? 3. How do they solve that problem today? 4. Why is your solution superior to the status quo?
People don’t trust brands, they trust other people. That doesn’t make brands powerless — customer testimonials are a powerful weapon they have at their disposal. However, a generic insincere endorsement is as good as not using any. Around 92% of buyers are more likely to make a purchase after reading a trusted review.