Every user is different, with unique needs and goals. According to Mailchimp, segmented campaigns drive 100% more clicks. Our data indicates that the engagement rate with in-product prompts is 10x higher than even that. Untargeted marketing can mean doom for SaaS but is a common problem.
We sell subscription management. Every business with a subscription-based revenue model needs it. “But who exactly are we selling this to?” Unless you’re selling dental floss for cats, this isn’t an easy question to answer.
The proliferation of sales engagement tools have revolutionized the practice of sales development. The ease and consistency these tools have brought to the job have also, at times, removed the all-important human element in prospecting. But, make sure you don’t forget the basics of sales.
Creating viable features for your SaaS customers is only half of a product team’s job. The other half is helping users connect with the value those features deliver. “If users don’t discover that value or fail to take advantage of it, we’ve failed.”
Lexie Reed had a problem. Her company, Motus, specializes in automating mileage capture for mobile workers. Like the mobile workforce itself, Motus was growing quickly, with thousands of drivers joining the platform quarterly. That was the good news. But support costs were skyrocketing along with growth—that was the bad news.
Personalization is building a customized experience for each visitor. Rather than showing a one-size-fits page to a visitor — you use available data to make the page more relevant for each and every person that lands on-site. This can be accomplished by adjusting headlines, CTAs, subheadings, value props, and so much more.
Fastly isn’t quite as well known as the others in this 5 Interesting Learnings Series — Zoom, Slack, PagerDuty, etc. But it has some very interesting learnings for founders. Especially on how bigger deal sizes can work with free, freemium, self-service, etc. Developers control a lot of spend today. A lot of enterprise-grade spend.
It’s interesting: often the opposite of this is true. Usually, the best reaction isn’t to “do something.” Instead, it’s better to “wait.” Our natural inclination is to respond immediately. We equate “being decisive” with “making decisions quickly.”
Certain companies can leverage their products to keep growing at roughly the same MoM growth rate (i.e., grow exponentially) while not spending more on acquiring customers. In more financial terms, they leverage virality to maintain (or even reduce) acquisition costs while scaling.
The sad truth is your potential customers are probably more comfortable staying where they are rather than taking a chance on something new. Luckily, there are ways to convince them to make a switch and increase your product adoption. Here are a few tips to help you overcome customer inertia and help users see the value of what you have to offer.
It’s always inspiring to read about the early days of an idea. About the doubt, the pushback, the impossibilities, the models telling you it’ll be too expensive, the “but, but, but…”, the breakthroughs, the vision, and the drive when you just have a hunch.
Effective sales enablement in the Digital Age blends the traditional practice of aligning business needs to training with the (far trickier) task of finding new and innovative ways to make training as targeted as possible to the needs of the learner.
Outbound skills are just a part of life – even for a veteran demand gen marketer. How does a team ensure that, even when leads are being driven by marketing, that sale is able to put its best foot forward when they pick up that phone?
There is no subscription billing model that works for everyone. It’s crucial to weigh the pros and cons of each option before deciding how to charge your customers. Moreover, your pricing strategy should be based on your value metric, and different value metrics require different types of subscriptions.
Sales enablement has a problem. People think we suck at enabling our reps because we can’t prove the impact of what we do. Many SaaS companies struggle with ramp time, and it’s getting worse over time. The Bridge Group reports that, on average, it takes 5 or more months for new sales reps to ramp at SaaS companies today.