All SaaS articles.

What makes Stripe different?

[Twitter thread] I recently left Stripe after 4.5 formative and magical years. Some reflections on what made working at Stripe feel different than working other places: 1/Turpentine, 2/Writing, 3/Meticulousness, 4/Principled decision-making, 5/Ambition, 6/Talking up, 7/The API metaphor.

zebriez business

The Definitive Guide to User Onboarding: Part One

This is NOT a lame “listicle” with 5 steps to do user onboarding right. Instead, I’m going to share the same tactics and strategies I use to help SaaS companies optimize million-dollar user onboarding funnels. You’re going to see tested strategies that are working right now. The entire guide will take you well over 80-minutes to read and months to implement.

Wes Bush @ openviewpartners onboarding

How an obsession with customers turned into product excellence

Hiten Shah knows a thing or two about starting companies. After over a decade in the tech world and five multimillion-dollar products, Hiten built a new product from over 500 conversations with customers, extensive competitive analysis, an MVP built in five days, and numerous product iterations and growth experiments.

Hiten Shah @ productboard product

How to Run Sales in the Era of Product-Led Growth

How do you keep Product-led growth effective in a market where all competitors are using it? Align it with your sales and marketing teams. Product-led growth (PLG) has been used by some of the most successful SaaS companies for years, but it’s only in recent months that the wider community is starting to take notice of it.

Aazar Ali Shad @ chartmogul sales

How Hyper-Targeted Marketing Helped Zola Take Over the Wedding Industry

By now, you’ve probably heard something about Zola. If you haven’t, suffice to say that they’re kind of a big deal in the wedding industry. After exploding onto the scene in 2013, Zola quickly became the fastest-growing wedding startup in the United States, trouncing old-school competitors with their headache-free approach to big-day planning.

Garrett Hughes @ unbounce marketing

Enterprise Software Is Dead

For decades, a stark distinction existed between enterprise software (targeting Fortune 2000 companies) and the rest of business software (targeting mid-market and SMB). Those differences are fading away. The distinction of enterprise software is becoming irrelevant. Going forward, it’s all just business software.

Austin Petersmith @ capiche product

Why do users sign up for your product?

“Thanks for signing up! Would you mind sharing the main reason you created a free account today?” For weeks, we asked new users to answer this (open-ended) question☝️. The results unlocked tons of experiments, projects, decisions, and eventually even predictive models. It was a game-changer for our Growth team.

Andrew Capland @ wistia product

NPS is a waste of time. Use these metrics instead.

Ask any executive what the top 3 metrics they watch in their company are and you’ll get some combination of revenue and sales metrics and, of course, the company’s NPS. Net Promoter Score, a measure of customer satisfaction and loyalty, is so widespread and common that over two-thirds of the Fortune 1000 claim to use it.

jeffgothelf product

Marketing Ideas that Rarely Work

Lead gen, lead gen, lead gen. For lots of SaaS marketers, these are their top 3 priorities. They’re under pressure to deliver leads to feed the sales pipeline… every week, every month, every quarter. So, I understand the temptation to try find a shortcut to lead generation – a quick and easy way to deliver on the quota. Resist it.

saasmarketingstrategy marketing

Customer Acquisition Cost: The Secret Weapon of Successful Startups

The customer acquisition cost can help you create, measure, and improve a business model that will put your business on the path to profitability. You’re starting a new business, what’s the first thing you start to think about? Your technical infrastructure? The design of your product? Marketing? Sales? How about your business model?

Ilia Markov @ chartmogul business

8 Useful Copywriting Tips Every Startup Needs to Know

Creating a viable product for your customers isn’t an easy task. A lot of blood, sweat, tears, money and sleepless nights have gone into it that it’s now become a part of your very being. It’s crucial that you develop your copywriting skills so you can make solving your customer’s problems the focus of your copy.

Kevin Payne @ openviewpartners product

The 4 Key Stages of SaaS Product Growth

Many of the challenges faced in the day-to-day seem impossible to overcome, but the great companies march forward. They execute, breaking each impossible challenge down into smaller, solvable problems. Successful SaaS products typically follow a similar playbook: pre-traction, initial traction, initial scale and scale.

William Steward @ cobloom product

Subscription economy: why businesses rely on people, not products

Today, it’s not about your product or your code anymore, it’s about how individual people get value out of it. A strategy that is people-focused instead of product-focused involves a shift in how companies view their product experience; you enable your business to be responsive to the demand for customization over generalization.

Patrick Campbell @ profitwell product

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